1-1-1 by Meg One story. One visibility tip. One simple step.


One story

I reviewed a site this week for a service-based business that was frustrated they weren’t being recommended by AI.

They had solid services.
Good reviews.
Decent traffic.

But when I asked ChatGPT who they were and who they help… the answer was vague.

Why?

Their About page was doing what most About pages do:

  • talking around the business
  • listing credentials without context
  • focusing on personality instead of clarity

Humans could skim it and “get the vibe.”
AI couldn’t tell who to recommend — or why.


Their About page wasn’t written for discovery.
It was written for reassurance after someone already found them.

That order used to work. It doesn’t anymore.


One visibility tip

Your About page is no longer just a brand story.

It’s a trust and classification page.

AI systems use it to answer questions like:

  • Who is this business?
  • What do they specialize in?
  • Who should be sent here?
  • Are they credible enough to recommend?

Strong About pages today do three things very clearly:

  1. Define who you are and who you serve
  2. Establish why you’re qualified and trustworthy
  3. Reinforce how you’re different (without fluff)

When AI understands those signals, everything else works better —
from recommendations to conversions.


One simple step

Pull up your About page and ask yourself:

“If AI had to recommend me based on this page alone… could it?”

If the answer is maybe (or no), that’s your signal.

This week, I’m hosting a free workshop where I walk through:

  • how AI evaluates trust and authority
  • what pages matter most (and why)
  • and how to structure your site to be recommended

👉 Everyone who registers will also get my full About Page Outline
(the exact framework I use with clients).

Save your spot here:
https://clappingdogmedia.com/webinar/

See you there,
Meg

Clapping Dog Media

Helping businesses get recommended by AI | Writing 1-1-1 by Meg: simple AI visibility tips, weekly

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