One storyI reviewed a site this week for a service-based business that was frustrated they weren’t being recommended by AI. They had solid services. But when I asked ChatGPT who they were and who they help… the answer was vague. Why? Their About page was doing what most About pages do:
Humans could skim it and “get the vibe.” That order used to work. It doesn’t anymore. One visibility tipYour About page is no longer just a brand story. It’s a trust and classification page. AI systems use it to answer questions like:
Strong About pages today do three things very clearly:
When AI understands those signals, everything else works better — One simple stepPull up your About page and ask yourself: “If AI had to recommend me based on this page alone… could it?” If the answer is maybe (or no), that’s your signal. This week, I’m hosting a free workshop where I walk through:
👉 Everyone who registers will also get my full About Page Outline Save your spot here: See you there, |
Helping businesses get recommended by AI | Writing 1-1-1 by Meg: simple AI visibility tips, weekly
Most people think they have an SEO problem. What they actually have is a visibility problem with AI. I see this a lot. A business has: a solid website decent traffic clear services But when you ask ChatGPT or Gemini: 👉 “Who should I hire for this?” They don’t show up. Not because they’re not good. Because AI doesn’t understand or trust what it’s reading. I tested this recently on a few sites (including my own). And the pattern was consistent: weak or unclear About pages no structured answers...
1️⃣ One Story: I Finally Stopped Treating ChatGPT Like a Junk Drawer For a long time, my ChatGPT looked like my desktop in 2012. Random ideas. Half-finished prompts. Very important thoughts living next to nonsense. Every time I opened it, I knew I’d asked something useful — I just couldn’t find it. The solution for this: Projects. 2️⃣ One Visibility Tip: Projects Work Because of Instructions and Files Projects aren’t just folders. They’re context containers. Two things make them powerful:...
One Story: “We Just Opened — Why Can’t Anyone Find Us?” On a recent client call, I was talking with a local service-based business that opened a second location in 2025. They said something I hear pretty often from businesses: “Our original location does great… but the new one isn’t showing up anywhere. It feels like we don’t exist.” So we pulled up the data. Their original location? Steady searches, consistent traffic, busy office, solid brand recognition. The new location? Barely any...