1️⃣ One Story: I Finally Stopped Treating ChatGPT Like a Junk Drawer

For a long time, my ChatGPT looked like my desktop in 2012.

Random ideas.
Half-finished prompts.
Very important thoughts living next to nonsense.

Every time I opened it, I knew I’d asked something useful — I just couldn’t find it.

The solution for this: Projects.

2️⃣ One Visibility Tip: Projects Work Because of Instructions and Files

Projects aren’t just folders.
They’re context containers.

Two things make them powerful:

1. Instructions (how ChatGPT should think)
2. Files (what ChatGPT should reference)

I treat Project instructions like a standing briefing, with lines like:

• “Assume I’m an expert — don’t over-explain.”
• “Optimize for AI visibility and recommendations, not just SEO.”
• “Call out ideas that won’t scale.”
• “Write in my voice: clear, direct, practical.”

Then I add files so ChatGPT isn’t guessing.

Some examples of what I upload:

• Call transcripts (so it hears real language from clients)
• Persona docs (who we’re actually talking to)
• Tone-of-voice guidelines
• Past newsletters or posts I like
• Outlines, frameworks, or SOPs

Once those are in place, I don’t need to re-explain context every time.

It already knows:

• who it’s helping
• what “good” sounds like
• what to prioritize

3️⃣ One Simple Step: Build One “Context-Rich” Project

Here’s how to start this week:

Create one Project for something you work on often (content, client work, your site).

Add:

• 5–7 lines of instructions (how ChatGPT should think)
• 2–3 files for context (not everything — just the most useful)

If you’re unsure what files to include, ask:

That’s what belongs in the Project.

Why this matters

AI doesn’t magically “know” what you mean.

It works best when you:

• give it context
• reduce ambiguity
• set clear boundaries

The same principle applies to how AI understands your business online.

Structure beats clever — every time.

—

If you want more practical AI workflows like this, that’s what 1-1-1 by Meg (Found With AI) is all about.

One story. One tip. One step.
Every week.

— Meg

PS. If you are a bit overwhelmed with AI and all of the tools and all of the news around it, the best place to start is with an AI Audit, I will show you exactly what you should care about for your site.