This weeks Lead Generation Tip is all about conversions.

Because the thing with traffic, it only matters when it converts into real, paying customers.

I recently audited my own contact page.

I was getting good traffic to the site 1,000+ visitors monthly, but only 3 people filled out the contact form in all of 2025.

😔 That's a sad 0.3% conversion rate.

Here is the before snapshot of my Contact page.

⬆️ This was super basic. It didn't have a compelling message or any personality, there was nothing that compelled visitors to fill it out.

So I jazzed it up.

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After a 20-minute makeover, here's what I changed:

👏🏼 I added a picture of me, no stock images allowed

👏🏼 I added specific info about how I help clients

👏🏼 I added testimonials from real clients.

The result? ​
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The conversion rate jumped to 4.2%

That's 42 actual people filling out my contact form looking to pay me money 💰

📌 Your turn. How many people fill out your contact form? Go look at it now....

Does it need a picture of you? Or some stats? Or a fast way to get on your calendar?

Make the changes and get new leads.

Want to hang out with me live every week to get personalized, actionable help... Join the Search Party! RSVP

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Be sure to read next Sunday's email, I am going to tell you how to rank in the AI search engines.

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Cheers, Meg

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PS. If you want to check out Search Party, my done WITH you service, reply Search Party to this email. I will send you a sneak peek. 🪩

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PPS. I am hosting my very first Linkedin Live Event Tuesday, March 11 at noon est. I am going to teach a master class all about AI and SEO and Lead Generation. I am going to show you exactly how I use AI for clients and my business. Join Me!​