Hey Reader

Before we dive into this week's lead generation tip, I want to celebrate some absolute rockstars from the Search Party who are crushing it right now.

Meet KK: From Ads to Organic in Just 3 Months

KK runs a clean skincare brand and joined us in January. She earned our "most enthusiastic" award by:
• Watching all the videos
• Implementing what she learned
• Showing up to weekly sessions
• Asking all the right questions

The result? Just 3 months later, she's TURNED OFF her ads because her SEO is bringing in so many buyers. She's literally spending less 💰 while making MORE sales.

(I'm not crying, you're crying!)

Meet Kristen & Maggie: Doubled Their Keywords in 10 Weeks 📈

These two powerhouses started a conference planning service about a year ago. They were consistently creating valuable, authentic content but weren't getting any leads from Google.

After joining Search Party in January:
• We had a 1:1 strategy session
• Identified their highest-impact issues
• Created a prioritized action plan
• They showed up to every Wednesday AMA

Fast forward 10 weeks: The number of keywords they rank for has DOUBLED. 👏🏼 👏🏼

Meet Gwen: Steady Progress = Real Leads 🎯

Gwen is a weightloss accountability coach who joined in January. Unlike our other stories, she couldn't tackle everything at once (sound familiar?).

Instead, she:
• Focused on weekly tasks
• Made steady, consistent progress
• Dedicated just a little time each week

Last week during our live session, Gwen shared that she just received 3 NEW LEADS - all from Google!

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(This could be you in June, join the party now)

This Week's Lead Generation Tip: Short-Form Video Just Got WAY More Powerful 🔥

Have you heard? Google is now searching short-form videos across ALL platforms!

This is HUGE. Here's why:

Your TikToks, Reels, and YouTube Shorts can now be found by the 8.5 BILLION searches happening every day - not just by people scrolling those individual platforms.

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But here's the kicker that most people are missing:

It's not your hashtags that help Google find your videos. It's your KEYWORDS.

That's right - those carefully crafted captions matter more than ever.

Quick tips for Google-friendly video captions:
• Front-load with keywords
• Be descriptive and specific
• Answer questions your audience is asking
• Keep it natural and conversational
• Include your expertise in the first 2-3 lines

You can still use hashtags for Instagram's internal search, but for Google visibility, it's all about those juicy keywords in your captions, is anyone surprised?

Have you tried optimizing your video captions yet? Hit reply and let me know - I'd love to hear how it's working for you.

Here's to making Google work for you.

Cheers, Meg

P.S. Want to be in our next success story roundup? Join the Search Party today!​