Helping businesses get recommended by AI | Writing 1-1-1 by Meg: simple AI visibility tips, weekly
The 10-minute homepage fix AI tools notice
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Hi! When ChatGPT or Google's AI decides who to recommend, it looks for proof. ✅ THIS WEEK’S TIP: Put your proof on your homepage, in plain text. Why it matters: Siege Media studied 520 sites and found mid-size brands with 5 or more “credibility statements” on their homepage had 62% more AI visibility than those with none. The biggest jump came from adding the first two. A credibility statement is a short, checkable piece of proof written as plain text on your site, usually the homepage. It tells a customer, Google, or an AI tool why the business can be trusted, without making them click anywhere. What makes a credibility statement work
⚡️ Do this by Friday (it will take about 10 minutes): 1. List your proof: review count and star rating, years in business, jobs completed, awards, certifications. 2. Pick your best 5 and write each as a short line of text, e.g. “4.9 stars from 312 Google reviews” or “Serving Boulder since 2009.” 3. Add them near the top of your homepage. If an award only appears as a logo, add its name in text beside it. Want to see how AI tools describe your business today? Let's do an audit! Cheers! P.S. Hit reply with the one line of proof you’re proudest of. I’ll tell you where it should go on your site. |
Clapping Dog Media
Helping businesses get recommended by AI | Writing 1-1-1 by Meg: simple AI visibility tips, weekly
Most people think they have an SEO problem. What they actually have is a visibility problem with AI. I see this a lot. A business has: a solid website decent traffic clear services But when you ask ChatGPT or Gemini: 👉 “Who should I hire for this?” They don’t show up. Not because they’re not good. Because AI doesn’t understand or trust what it’s reading. I tested this recently on a few sites (including my own). And the pattern was consistent: weak or unclear About pages no structured answers...
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One story I reviewed a site this week for a service-based business that was frustrated they weren’t being recommended by AI. They had solid services. Good reviews. Decent traffic. But when I asked ChatGPT who they were and who they help… the answer was vague. Why? Their About page was doing what most About pages do: talking around the business listing credentials without context focusing on personality instead of clarity Humans could skim it and “get the vibe.”AI couldn’t tell who to...